Prescriptive analysis: why is it struggling to take off? What factors will contribute to its development?

By Xavier Vasques, Technical Director - IBM Systems Hardware

 

Prescriptive analysis is struggling to take off because the maturity of companies is still often somewhere between descriptive and predictive analysis. Companies must first know how to take full advantage of the structured data in their environment before adding the potential value of unstructured data.

 

Furthermore, Big Data technologies have not always had the desired effect. IBM is now investing in Spark, which is an open source tool that runs on all types of servers and allows structured data to be connected to unstructured data, whether it is located inside or outside the company. This easy-to-use technology will promote the adoption of prescriptive analysis.

 

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